![]() ![]() You have to look at your gear purchases strategically and approach each investment from a standpoint of need rather than want. This is easier said than done. A new year, a new approach. Another entry from Captain Obvious that is somehow ever so easy to ignore.Īround this time of year, two very distinct yet related things tend to happen. One, I review all the financial aspects of my business for the previous year and get everything ready to send to my accountant for tax season. And two, I make my fiscal plan for the year ahead, including everything from financial projections to what I intend to spend on expenses like marketing or new gear. As many of you can surely relate, it’s often that last item, new gear, that requires me to exert my highest level of self-control. If left unchecked, Gear Acquisition Syndrome can quickly go from a fun hobby to a business killer. There’s no point in increasing revenue if all you are going to do is spend the surplus on new cameras trying to keep up with the Joneses.
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